International digital marketing expert with over 13 years of combined experience in people management, business development, international growth, media buying, customer service and project management.
Extensive media & technology experience with digital marketing businesses since 2007.
Trilingual executing in Australia, Europe and the United States.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
-Responsible for meeting and exceeding ROI Metrics for Performance Marketing
-Supervise, motivate and grow direct reports
-Build partnerships with the app stores and other key partners
-Increasing ROI by more than 10% in Germany
-Opening of Japan with positive ROI after 3 months
-Getting Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
-Preparing the marketing strategy and worlwide launch of the mobile app game Harry Potter Hogwarts Mystery in April 2018.
-Direct localized consumer retention and acquisition marketing plans
-Present creative and innovative ways of growing user base organically and through user acquisition techniques
-Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
-Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
-Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
-Work with cross functional teams on the implementation of highly scalable pretargeting display campaigns
-Manage Advertiser / Publisher Technical setup (integration, debug, optimization)
-Generate campaign analysis and reporting to increase performances aligned with predefined business objectives
-Sucessfully launching pretargeting campaigns for Wallmart and Timberland
-Creating new audience segments improving pretargeting performance by up to 20%
-Opening foreign markets such as Italy, Belgium, Canada and Netherlands
-Growing European revenue and lead generation month over month
-Creating a monthly forecast to ensure best practices of planning
-Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
-Growing revenue by more than 40% with the opening of those new markets
-Monthly forecasts helped making the right move and see the potential of foreign markets
-Growing European revenue and daily active users database through digital marketing
-Reporting and budget management with Internet marketing metrics
-Supporting the development manager and other colleagues
-Growing European revenue and daily active users database x20 with digital marketing campaigns
-Creating reports and tag system that improved team productivity
-Training new colleagues on digital marketing techniques to improve their proactivity and performance ( indidivual targets achieved after 3 months)