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Noemie Hernandez

Noemie Hernandez

Chief of Growth - Product and Marketing

40 years old
Expert in international user acquisition, gaming and mobile app growth.
Extensive media & technology experience with digital marketing businesses since 2007.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Experiences
  • MISSIONS
    -Manage the marketing budget and achieve maximum International impact.
    RESULTS
    -Increasing revenue by 15% with new sales strategy.
    -Increasing ROAS by 5% every quarter.
    -Growing App Ranking to be in the top 10 casual games in 5 countries including Mexico and New Zealand.
  • MISSIONS
    -Prepare the full marketing strategy and business case to get the Swiss licensing to go live.
  • RESULTS
    -Full project and procedures ready to get Swiss licensing : website gamrfirst.ch went live end of 2021
    -Marketing strategy and P&L to ensure positive ROI after 18 months
  • MISSIONS
    -Responsible for meeting and exceeding ROI Metrics for Performance Marketing
  • RESULTS:
    -Increasing ROI by more than 10% in Germany
    -Opening of Japan with positive ROI after 3 months
    -Getting Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
  • MISSIONS:
    -Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
  • RESULTS:
    -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
    -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
    -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
  • MISSIONS
    -Work with cross functional teams on the implementation and execution of highly scalable pre-targeting display campaigns
  • RESULTS
    -Sucessfully launching pretargeting campaigns for Wallmart and Timberland
    -Creating new audience segments improving pretargeting performance by up to 20%
  • MISSIONS :
    -Growing European revenue and lead generation month over month
  • RESULTS
    -Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
    -Growing revenue by more than 40% with the opening of those new markets
    -Monthly forecasts helped making the right move and see the potential of foreign markets
  • MISSIONS :
    -Growing European revenue and daily active users database through digital marketing
  • RESULTS:
    -Growing European revenue and daily active users database x20 with digital marketing campaigns
  • MISSIONS :
    -Manage, motivate and develop staff providing customer service
  • RESULTS
    -3 direct reports got promoted
    -New policies, programs, procedures and training techniques improved team productivity and reduced turnover by 20%
  • MISSIONS :
    -Supervise a Help Desk Support Multilingual Team for British Petroleum project
  • RESULTS
    -Incidents solved in 4 hours max
  • MISSION :
    -Customer service by phone and emails BtoB and BtoC
  • RESULTS
    -Call waiting time for customers reduced to 5 minutes maximum
Skills

Skills

  • Digital Marketing Strategy
    Expert
  • Mobile gaming
    Expert
  • Social media marketing
    Expert
  • Programmatic Advertising
    Expert
  • Languages : English native, Spanish native, French native
    Expert
  • Ecommerce : Shopify, Google Merchant center
    Advanced
  • Emailing : international email campaigns
    Advanced
  • Management : up to 7 direct reports, weekly 1to1
    Advanced
  • Data Analysis : SQL query, Tableau dashboards
    Good
Interests

Travel

  • Australia, South and North America, Europe, Asia

Sports

  • Running ( 2 half-marathon), hiking, salsa dancing, basketball

Literature

  • Stephen King, Amélie Nothomb, Rusty Young, Guillaume Musso

Film

  • Pedro Almodovar, David Lynch
Education

Bachelor

Université de Nantes

September 1998 to 2002
International Trade
Marketing
Economics
Languages
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