Experiences

MISSIONS
-Prepare the full marketing strategy and business case to get the Swiss licensing to go live.
RESULTS
-Full project and procedures ready to get Swiss licensing : website gamrfirst.ch went live end of 2021
-Marketing strategy and P&L to ensure positive ROI after 18 months

MISSIONS
-Responsible for meeting and exceeding ROI Metrics for Performance Marketing
RESULTS:
-Increasing ROI by more than 10% in Germany
-Opening of Japan with positive ROI after 3 months
-Getting Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)

MISSIONS:
-Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS:
-Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
-Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
-Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos

MISSIONS
-Work with cross functional teams on the implementation and execution of highly scalable pre-targeting display campaigns
RESULTS
-Sucessfully launching pretargeting campaigns for Wallmart and Timberland
-Creating new audience segments improving pretargeting performance by up to 20%

MISSIONS :
-Growing European revenue and lead generation month over month
RESULTS
-Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
-Growing revenue by more than 40% with the opening of those new markets
-Monthly forecasts helped making the right move and see the potential of foreign markets

MISSIONS :
-Growing European revenue and daily active users database through digital marketing
RESULTS:
-Growing European revenue and daily active users database x20 with digital marketing campaigns

MISSIONS :
-Manage, motivate and develop staff providing customer service
RESULTS
-3 direct reports got promoted
-New policies, programs, procedures and training techniques improved team productivity and reduced turnover by 20%

MISSIONS :
-Supervise a Help Desk Support Multilingual Team for British Petroleum project
RESULTS
-Incidents solved in 4 hours max

Skills

Interests

Noemie Hernandez

Chief of Growth - Product and Marketing