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Noemie Hernandez

Chief Marketing and Growth

Noemie Hernandez
40 years old
Open to opportunities
About Me
Chief Marketing and Growth Officer with strong expertise in online gaming and international digital marketing.
Over 13 years of combined experience in people management, business development, international growth, media buying, customer service and project management.
Extensive media & technology experience with digital marketing businesses since 2007.
Trilingual executing in Australia, Europe and the United States.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
  • MISSIONS
    -Define marketing stories, create highly engaging content and increase internet footprint .
    -Work on co-marketing partnerships with international companies.
    -Build a strategy  based on trends and insights.
    -Manage the marketing budget and achieve maximum impact.
    -Lead the AirConsole Marketing team
    RESULTS
    -Increasing revenue by 15% with new sales strategy
    -Launching AirConsole in French to become even more international
    -Growing App Ranking to be in the top 10 casual games in 5 countries including Mexico and New Zealand
  • MISSIONS
    -Marketing, retention and acquisition strategies
    -Managing and build relationships with 3rd party providers
    -Prepare and write the full project to get the Swiss licensing to go live
  • RESULTS
    -Full project and procedures ready to get Swiss licensing
    -Marketing strategy and P&L to ensure positive ROI after 18 months
  • MISSIONS
    -Responsible for meeting and exceeding ROI Metrics for Performance Marketing
    -Supervise, motivate and grow direct reports
    -Build partnerships with the app stores and other key partners
  • RESULTS:
    -Increasing ROI by more than 10% in Germany
    -Opening of Japan with positive ROI after 3 months
    -Getting Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
  • MISSIONS:
    -Preparing the marketing strategy and worlwide launch of the mobile app game Harry Potter Hogwarts Mystery in April 2018.
    -Direct localized consumer retention and acquisition marketing plans
    -Present creative and innovative ways of growing user base organically and through user acquisition techniques
  • RESULTS:
    -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
    -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
    -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
  • MISSIONS
    -Work with cross functional teams on the implementation of highly scalable pretargeting display campaigns
    -Manage Advertiser / Publisher Technical setup (integration, debug, optimization)
    -Generate campaign analysis and reporting to increase performances aligned with predefined business objectives
  • RESULTS
    -Sucessfully launching pretargeting campaigns for Wallmart and Timberland
    -Creating new audience segments improving pretargeting performance by up to 20%
  • MISSIONS :
    -Opening foreign markets such as Italy, Belgium, Canada and Netherlands
    -Growing European revenue and lead generation month over month
    -Creating a monthly forecast to ensure best practices of planning
  • RESULTS
    -Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
    -Growing revenue by more than 40% with the opening of those new markets
    -Monthly forecasts helped making the right move and see the potential of foreign markets
  • MISSIONS :
    -Growing European revenue and daily active users database through digital marketing
    -Reporting and budget management with Internet marketing metrics
    -Supporting the development manager and other colleagues
  • RESULTS:
    -Growing European revenue and daily active users database x20 with digital marketing campaigns
    -Creating reports and tag system that improved team productivity
    -Training new colleagues on digital marketing techniques to improve their proactivity and performance ( indidivual targets achieved after 3 months)
  • MISSIONS :
    -Manage, motivate and develop staff providing customer service
    -Develop and review policies, programs and procedures
    -Translations ( English-French/English-Spanish)
  • RESULTS
    -3 direct reports got promoted
    -New policies, programs, procedures and training techniques improved team productivity and reduced turnover by 20%
  • MISSIONS :
    -Supervise a Help Desk Support Multilingual Team for British Petroleum project
    -Revise and adapt procedures
    -Resolution of level 2 incidents
  • RESULTS
    -Incidents solved in 4 hours max
  • MISSION :
    -Customer service by phone and emails BtoB and BtoC
  • RESULTS
    -Call waiting time for customers reduced to 5 minutes maximum
Skills

Skills

  • Digital Marketing Strategy : Launching websites and worlwide mobile apps, internationally
    Expert
  • Mobile gaming : Casual and Match 3 titles
    Expert
  • Social media marketing : Facebook ads, Google Ads, Snapchat Ads, Twitter Ads, Pinterest
    Expert
  • Programmatic Advertising : Appnexus, Mediamath, DSPs, rewarded video networks
    Expert
  • Languages : English native, Spanish native, French native
    Expert
  • Ecommerce : Shopify, Google Merchant center
    Advanced
  • Emailing : international email campaigns through Klaviyo, mailchimp and mailperformance
    Advanced
  • Management : up to 7 direct reports, weekly 1to1
    Advanced
  • Data Analysis : SQL query, Tableau dashboards
    Good

Bachelor

Université de Nantes

September 1998 to 2002
International Trade
Marketing
Economics
Languages

Baccalaureate

Lycee Carcouet

June 1997
Philosophy, Languages
  • Australia, South and North America, Europe, Asia
  • Running ( 2 half-marathon), hiking, salsa dancing, basketball
  • Stephen King, Amélie Nothomb, Rusty Young, Guillaume Musso
  • Pedro Almodovar, David Lynch