Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth. Extensive media & technology experience with digital marketing businesses since 2007. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Experiences
Head of Marketing Acquisition
PlayQ - Mobile Games
January 2019
to February 2020
United States
-Reporting to CEO, lead a team of 7 with 4 direct reports During my mission I -Increased ROI by more than 10% in Germany -Launched marketing in Japan with positive ROI after 3 months -Got Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
Skills
Skills
Martech
SEO
Mobile apps
Mobile gaming
Marketing Strategy
Social media marketing
Digital marketing
Languages : English native, Spanish native, French native
Ecommerce : Sales Force, Shopify, Google Merchant center
Emailing : Sales Force Marketing Cloud, klaviyo, mailchimp
Management : up to 7 direct reports, weekly 1 to 1
Data Analysis : Power BI, SQL query, Tableau dashboards