Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth. Extensive media & technology experience with digital marketing businesses since 2007. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Experiences
E-Commerce Marketing Manager
KontoorBrands
Since 2023
During my mission I am : -Increasing the revenue in EMEA by up to 20% with user acquisition strategy -Increasing ROAS by 20% thanks to better segmentation and data analysis -Creating Looker Studio dashboard for e-merchandiser and marketing campaigns -Manage and grow the email marketing & retention specialist
Chief Marketing Officer
Air Console
January 2021
to September 2022
End of contract due to budget restriction -Reporting to CEO, leading a team of 3 people During my mission I : -Increased the revenue by 15% with new sales strategy. -Increased ROAS by 5% every quarter. -Grew App Ranking to be in the top 10 casual games in 5 countries including Mexico and New Zealand.
Head of Online Marketing Acquisition
Groupe Barriere - Casino group
March 2020
to December 2020
-Reporting to Head of Online World -Mission was to lead the project and procedures ready to get Swiss licensing for website gamrfirst.ch. Gamfirst.com went live went live January 2021
Head of Marketing Acquisition
PlayQ - Mobile Games
January 2019
to February 2020
United States
-Reporting to CEO, lead a team of 7 with 4 direct reports During my mission I -Increased ROI by more than 10% in Germany -Launched marketing in Japan with positive ROI after 3 months -Got Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
Senior Manager, International UA & Localization
Jam City - Mobile games
July 2016
to December 2018
United States
MISSION: -Reporting to VP of Marketing -Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS: -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month. -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
Manager, International Pre-targeting
Ezakus
December 2014
to June 2016
Bordeaux
France
RESULTS -Sucessfully launching pretargeting campaigns for Wallmart and Timberland -Creating new audience segments improving pretargeting performance by up to 20%
International Traffic Manager
Actiplay
August 2013
to November 2014
Bordeaux
France
MISSION : -Growing European revenue and lead generation month over month
RESULTS -Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch -Growing revenue by more than 40% with the opening of those new markets -Monthly forecasts helped making the right move and see the potential of foreign markets
Manager, International Media Buying
Casino Rewards Group - Online gambling
January 2007
to 2013
Sydney
Australia
MISSION : -Growing European revenue and daily active users database through digital marketing
RESULTS: -Growing European revenue and daily active users database x20 with digital marketing campaigns
Associate Director, Trilingual Helpdesk
Fujitsu Services
January 2005
to 2006
Maarsen
Netherlands
MISSION : -Supervise a Help Desk Support Multilingual Team for British Petroleum project
RESULTS -Incidents solved in 4 hours max
Skills
Skills
Martech
SEO
Mobile apps
Mobile gaming
Marketing Strategy
Social media marketing
Digital marketing
Languages : English native, Spanish native, French native
Ecommerce : Sales Force, Shopify, Google Merchant center
Emailing : Sales Force Marketing Cloud, klaviyo, mailchimp
Management : up to 7 direct reports, weekly 1 to 1
Data Analysis : Power BI, SQL query, Tableau dashboards
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