Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth. Extensive media & technology experience with digital marketing businesses since 2007. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Experiences
Head of Online Marketing Acquisition
Groupe Barriere - Casino group
March 2020
to December 2020
-Reporting to Head of Online World -Mission was to lead the project and procedures ready to get Swiss licensing for website gamrfirst.ch. Gamfirst.com went live went live January 2021
Skills
Skills
Martech
SEO
Mobile apps
Mobile gaming
Marketing Strategy
Social media marketing
Digital marketing
Languages : English native, Spanish native, French native
Ecommerce : Sales Force, Shopify, Google Merchant center
Emailing : Sales Force Marketing Cloud, klaviyo, mailchimp
Management : up to 7 direct reports, weekly 1 to 1
Data Analysis : Power BI, SQL query, Tableau dashboards