Chief Marketing and Growth Officer with strong expertise in online gaming and international digital marketing. Over 13 years of combined experience in people management, business development, international growth, media buying, customer service and project management. Extensive media & technology experience with digital marketing businesses since 2007. Trilingual executing in Australia, Europe and the United States. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
MISSIONS: -Preparing the marketing strategy and worlwide launch of the mobile app game Harry Potter Hogwarts Mystery in April 2018. -Direct localized consumer retention and acquisition marketing plans -Present creative and innovative ways of growing user base organically and through user acquisition techniques
RESULTS: -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month. -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos