Noemie Hernandez
Global Digital Marketing, Digitech, Marketing Technologies
42 years old
Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth.
Extensive media & technology experience with digital marketing businesses since 2007.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Extensive media & technology experience with digital marketing businesses since 2007.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
Experiences
Senior Manager, International UA & Localization
Jam City - Mobile games
July 2016
to December 2018
United States
- MISSION:
-Reporting to VP of Marketing
-Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018) - RESULTS:
-Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
-Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
-Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
Skills
Skills
-
Martech
Expert
-
Online Gambling
Expert
-
Mobile apps
Expert
-
Mobile gaming
Expert
-
Marketing Strategy
Expert
-
Digital marketing ( paid search, paid social, SEO, ASO, affiliation, programmatic)
Expert
-
Languages : English native, Spanish native, French native
Expert
-
Ecommerce : Sales Force, Shopify, Google Merchant center
Advanced
-
Emailing : Sales Force Marketing Cloud, klaviyo, mailchimp
Advanced
-
Management : up to 7 direct reports, weekly 1 to 1
Advanced
-
Data Analysis : Power BI, SQL query, Tableau dashboards
Advanced
Interests
Travel
- Australia, South and North America, Europe, Asia
Sports
- Running ( 2 half-marathon), hiking, salsa dancing, basketball
Literature
- Stephen King, Amélie Nothomb, Rusty Young, Guillaume Musso
Film
- Pedro Almodovar, David Lynch
Education
Bachelor
Université de Nantes
September 1998
to 2002
International Trade
Marketing
Economics
Languages
Marketing
Economics
Languages
Download