Digital growth leader with 15+ years of experience scaling user acquisition and performance marketing across global markets. Proven track record in e-commerce, gaming, and mobile app growth, leading cross-functional teams to drive measurable business impact. Skilled in full-funnel strategy, creative testing, paid media execution, and analytics. Passionate about innovation and a daily user of AI tools to optimize workflows, insights, and campaign performance. Agile, data-driven, and results-oriented — thriving in fast-paced, collaborative environments.
MISSION: -Reporting to VP of Marketing -Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS: -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month. -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
