Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth. Extensive media & technology experience with digital marketing businesses since 2007. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
MISSION: -Reporting to VP of Marketing -Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS: -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month. -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
