Experiences

During my mission I am :
-Increasing the revenue in EMEA by up to 20% with user acquisition strategy
-Increasing ROAS by 20% thanks to better segmentation and data analysis
-Creating Looker Studio dashboard for e-merchandiser and marketing campaigns
-Manage and grow the email marketing & retention specialist

-Reporting to Head of Online World
-Mission was to lead the project and procedures ready to get Swiss licensing for website gamrfirst.ch.
Gamfirst.com went live went live January 2021

-Reporting to CEO, lead a team of 7 with 4 direct reports
During my mission I
-Increased ROI by more than 10% in Germany
-Launched marketing in Japan with positive ROI after 3 months
-Got Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)

MISSION:
-Reporting to VP of Marketing
-Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS:
-Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
-Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
-Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos

RESULTS
-Sucessfully launching pretargeting campaigns for Wallmart and Timberland
-Creating new audience segments improving pretargeting performance by up to 20%

MISSION :
-Growing European revenue and lead generation month over month
RESULTS
-Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
-Growing revenue by more than 40% with the opening of those new markets
-Monthly forecasts helped making the right move and see the potential of foreign markets

MISSION :
-Growing European revenue and daily active users database through digital marketing
RESULTS:
-Growing European revenue and daily active users database x20 with digital marketing campaigns

MISSION :
-Supervise a Help Desk Support Multilingual Team for British Petroleum project
RESULTS
-Incidents solved in 4 hours max

Skills

Martech

Expert
Online Gambling

Expert
Mobile apps

Expert
Mobile gaming

Expert
Marketing Strategy

Expert
Digital marketing ( paid search, paid social, SEO, ASO, affiliation, programmatic)

Expert
Languages : English native, Spanish native, French native

Expert
Ecommerce : Sales Force, Shopify, Google Merchant center

Advanced
Emailing : Sales Force Marketing Cloud, klaviyo, mailchimp

Advanced
Management : up to 7 direct reports, weekly 1 to 1

Advanced
Data Analysis : Power BI, SQL query, Tableau dashboards

Advanced

Interests

Noemie Hernandez

Global Digital Marketing, Digitech, Marketing Technologies