CMO with strong expertise in online gaming and international digital marketing.
Over 13 years of combined experience in people management, business development, international growth, media buying, customer service and project management.
Extensive media & technology experience with digital marketing businesses since 2007.
Trilingual executing in Australia, Europe and the United States.
Self-motivated, independent thinker, proven track record of success.
Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
-Responsible for meeting and exceeding ROI Metrics for Performance Marketing
-Supervise, motivate and grow direct reports
-Build partnerships with the app stores and other key partners
-Increasing ROI by more than 10% in Germany
-Opening of Japan with positive ROI after 3 months
-Getting Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
-Preparing the marketing strategy and worlwide launch of the mobile app game Harry Potter Hogwarts Mystery in April 2018.
-Direct localized consumer retention and acquisition marketing plans
-Present creative and innovative ways of growing user base organically and through user acquisition techniques
-Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch
-Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month.
-Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
-Work with cross functional teams on the implementation of highly scalable pretargeting display campaigns
-Manage Advertiser / Publisher Technical setup (integration, debug, optimization)
-Generate campaign analysis and reporting to increase performances aligned with predefined business objectives
-Sucessfully launching pretargeting campaigns for Wallmart and Timberland
-Creating new audience segments improving pretargeting performance by up to 20%
-Opening foreign markets such as Italy, Belgium, Canada and Netherlands
-Growing European revenue and lead generation month over month
-Creating a monthly forecast to ensure best practices of planning
-Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch
-Growing revenue by more than 40% with the opening of those new markets
-Monthly forecasts helped making the right move and see the potential of foreign markets
-Growing European revenue and daily active users database through digital marketing
-Reporting and budget management with Internet marketing metrics
-Supporting the development manager and other colleagues
-Growing European revenue and daily active users database x20 with digital marketing campaigns
-Creating reports and tag system that improved team productivity
-Training new colleagues on digital marketing techniques to improve their proactivity and performance ( indidivual targets achieved after 3 months)