Expert in product lifecycle, international user acquisition, e-commerce, gaming and mobile app growth. Extensive media & technology experience with digital marketing businesses since 2007. Self-motivated, independent thinker, proven track record of success. Results driven and executor oriented with a consultative approach, I thrive in a fast paced and agile company.
During my mission I am : -Increasing the revenue in EMEA by up to 20% with user acquisition strategy -Increasing ROAS by 20% thanks to better segmentation and data analysis -Creating Looker Studio dashboard for e-merchandiser and marketing campaigns -Manage and grow the email marketing & retention specialist
End of contract due to budget restriction -Reporting to CEO, leading a team of 3 people During my mission I : -Increased the revenue by 15% with new sales strategy. -Increased ROAS by 5% every quarter. -Grew App Ranking to be in the top 10 casual games in 5 countries including Mexico and New Zealand.
-Reporting to Head of Online World -Mission was to lead the project and procedures ready to get Swiss licensing for website gamrfirst.ch. Gamfirst.com went live went live January 2021
-Reporting to CEO, lead a team of 7 with 4 direct reports During my mission I -Increased ROI by more than 10% in Germany -Launched marketing in Japan with positive ROI after 3 months -Got Charm King mobile application featured on the first page of Apple Store and Google Play Store 4 times in 6 months ( +20% organic users)
MISSION: -Reporting to VP of Marketing -Preparing and executing the marketing strategy and worldwide launch of top gaming apps including Harry Potter Hogwarts Mystery (launched in April 2018)
RESULTS: -Millions of daily Paid and Organic installs during 3 first weeks of Harry Potter launch -Launching brand new type of interactive Snapchat lens for the Harry Potter launch : positive ROI after 1 month. -Growing International DAU and revenue ( through IAP and ad monetization) of Jam City casual games by more than 10% in European and LATAM geos
RESULTS -Sucessfully launching pretargeting campaigns for Wallmart and Timberland -Creating new audience segments improving pretargeting performance by up to 20%
MISSION : -Growing European revenue and lead generation month over month
RESULTS -Sucessfully opening Italy, Belgium and Netherlands markets by capting more than 100K leads by country on first week of launch -Growing revenue by more than 40% with the opening of those new markets -Monthly forecasts helped making the right move and see the potential of foreign markets
